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Research on the Influence Mechanism of Precision Marketing on Online Consumer Behaviour based on the ‘S–O–R’ Paradigm and Eroglu’s (2001) Online Shopping Response Model : Take the TikTok platform as an example

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 journal：2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)


Authors：Yi Ouyang; Liang Huang; ZhongBin Wei

Published date：2021-3-

DOI：10.1109/ecit52743.2021.00055

PDF link：https://ieeexplore.ieee.org/stampPDF/getPDF.jsp?arnumber=9406944

Article link：http://dx.doi.org/10.1109/ecit52743.2021.00055

Article Source：IEEE。



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